The holiday season is fast approaching, and as the first of the Christmas trees begin to appear outside homes, you’ll want to ensure that your jewellery store is up to date and ready to deal with one of the busiest periods of the year. By taking steps now, you can have your jewellery website up and running and ready to give customers what they want ready for the hectic shopping period. Read on for tips on how to get your website ready for the festive period.

Check Out Your Rivals

What are your competitor’s websites looking like? If you do a bit of digging, we’re sure that you’ll find that a number of them have already got their festive period covered. From special Christmas themes to Christmas targeted content, there’s so much that you could do to make your website more appealing during this critical time.

Add New Features

This is the best time of year to add some new features to your website. From specially dedicated applications such as ‘Gift Selectors for Her/Him’ to videos, slideshows and more – there is plenty which you can do to provide your customers with a more interactive experience. Each time you add a new feature to your website, you’re presented with a new marketing opportunity – allowing you to contact your customers through press releases, newsletters and social media to give them a new reason to visit your website. Think about what you can bring to your customers that you couldn’t before and be sure to let them know what’s available.

Get Ready For Sale Season

Most customers expect stores to have some kind of sale around the festive period, and by making sure that you have the most up to date eCommerce platform, you can make the process of reducing and promoting items simpler, saving you time and effort during crunch time. Discuss with your web developer to see what can be done to make sure your website is ready for the sale season.

Make Sure Your Visuals Are In Order

At this time of year especially, eCommerce jewellery retailers have to compete with their in-store rivals. This means that you have to offer your customers the most true to life experience as possible, therefore making sure that your images are sharp, that you can offer zoom functions and multiple angles as well as of course other features like video and fit visualizers, even 3D graphics to give them a reason to buy and trust in your products when they can’t physically handle them beforehand.

These are just some of the ideas which you can put into practice through Phenom Web in order to get your online jewellery store ready for the festive period. Why not get in touch with one of our friendly team to see how we can help you improve or build your site in order to give you the best chance of maximising sales this year? Simply click here for more details.